Page 281 - BWA FEB 2013

February 2013 | Business World Magazine | 281
From her earliest days in Texas to her rise as First Lady of the United States, Claudia Alta
Taylor (aka “Lady Bird” Johnson) was widely respected as a proponent of conservation
and eco-sensitive efficacy. She once said the environment is the one thing that all share,
the place where all meet and maintain mutual interest. “It is not only a mirror of our-
selves,” she said, “but a focusing lens on what we can become.” While environmental and
sustainability concerns are a focus for communities and companies throughout today’s
world, the early reflections on such practices in a small Texas community has helped it
become a national model for achievement.