February 2015
| Business World
81
of all the hard work they put it in to deliver
top-class service, to be recognized interna-
tionally in that way is very rewarding,” Guise
said. “Rewards are not given just for the sake
of being given, you have to earn them. We’ve
also this year won the Jamaican Hospitality
Award for Best Conference Facility, which
has been a big deal for us.”
EXPANDING MARKETING
EFFORTS
Based in the scenic paradise of the Caribbe-
an undoubtedly has its marketing challenges
when you’re surrounded by a host of tropical
destinations and looking to cater to interna-
tional business clients.
“We really have to market very hard because
there is always still the perception that if you
take a piece of business outside of the United
States and into the Caribbean you may lose
them to the environment,” Guise said. “We
have found that with the Media Planners
that have been to the Convention Center is
that the complexity of it and the way it is sit-
uated - the view and the ambiance - that the
attendees when they get here have been so
in awe with the facility that they really don’t
want to be leaving halfway through a semi-
nar to go surfing or horseback riding.”
Overlooking the Caribbean Sea has led to
Montego Bay Convention Centre entering
