Business World |
February 2015
140
biggest competitors spent a lot of time in our
booth studying our interface and what our
system could do, so we knew we had some-
thing.”
PERPETUAL OPTIMIZATION
FIRE-FX merges award-winning software
with advanced PC components to deliver
top-of-the-line devices − powered by cloud
computing − that allow users to replicate
the authentic cinematic experience from the
comfort of their own home. As a small com-
pany, they employ the Agile Software De-
velopment Methodology to fine-tune their
products quickly and efficiently, ensuring
they are always on the cutting edge.
“Agile methodology allows us to perform
iterative and incremental changes on our
products as we continue to develop,” Larry
explains. “Getting feedback directly from
customers allows us to really move quickly
in a way that larger companies can’t do, and
build superior product lines that really meet
our customers’ needs and desires.”
Over the years, they have used this data to
optimize their product line to further sepa-
