Business World |
February 2015
132
North. We’re kind of casual in the fact that
I’m not looking for any specific type of de-
mographic – just someone that’s going to
enjoy what we offer and that will respect ev-
erything that comes with it.”
FOCUSED ON PRIVATE
EXPERIENCE
The quaint, lakeside setting of Harbor
Springs, Michigan lends itself, naturally, to
competition in the form of publically-acces-
sible golf clubs and resort clubs. With peo-
ple coming from all over the state and North
America to enjoy the natural landscape, True
North remains focused on the private club
experience and allowing limited opportuni-
ties for non-members to enjoy what the Club
has to offer.
“By only having a handful of people out on
the golf course at any one time, it creates a
different type of golfing experience than
when you’re backed up by other foursomes,”
Payne said. “We’re really trying to promote
and provide an exclusive private club expe-
rience that separates ourselves from other
clubs in the area.” The low-volume nature
of True North not only makes it an appeal-
