February 2015
| Business World
131
ifornia, Canada, New York, etc. and come to
True North to get away from the hassles of
everyday life and experience the exclusivity
and excellence True North provides. Now
they don’t have to stay off property or rent a
house, they can just call the club’s concierge,
know that everything will be ready for when
they arrive and will be a golf cart away from
the first tee, dining or any of the other ame-
nities at True North. It’s just made the mar-
keting and the marketability of the club that
much easier at a national level.”
Currently at 70 members, True North hopes
to double that mark to 140 while ensuring
that the private experience that the club is
known for remains intact. From an outside
perspective, membership criteria to private
clubs can seem excessive or downright com-
plicated. While True North is private, the
prerequisites are simple.
“They need to enjoy golf at a high level,”
Payne said. “They need to enjoy the low-
volume, get-away-from-it-all type experi-
ence and they need to be someone who will
respect the other members, guests, staff and
the environment we are delivering at True
