February 2015
| Business World
139
yer and when he reviewed it, he said, ‘Don’t
bother paying me − just give me one of these
instead.’ And when my lawyer didn’t want
money, I realized we had a product.”
This led to the creation of FIRE-FX − an
award-winning high-performance home
theatre media player and storage system de-
velopment and manufacturing company.
FIRE-FX assimilates industry leading tech-
nologies to provide users with the ultimate
home entertainment experience at an afford-
able price. Larry quickly received validation
that he made the right decision to market
the product.
“We went to our first tradeshow to see what
our competitors were doing in comparison
to us, and they were so far behind, it wasn’t
even funny,” he recalls. “In fact, some of our
