February 2015
| Business World
133
ing destination for prospective members, but
also for the employees, who benefit from a
seamless approach to the Club and its over-
arching commitment to exceptional service.
“We have an opportunity to make a dif-
ference at every level and every level of job
category throughout the club,” Payne said.
“There’s a little bit more time to have that
personal connection with the members and
their guests and to ensure that what we’re
doing meets their standards to make a differ-
ence in their day.”
ARCHITECTURAL MARVEL
True North was named #7 in Michigan on
Golf Digest’s list for Best In State, recogni-
tion that Payne believes stretches beyond
just the beauty of the course.
“This ranking is architecturally based on the
golf course and it validates the quality of our
course. But to our members and guests the
full experience is what truly differentiates
us,” he said. “The quality of the golf course,
our caddies, the northern woods setting that
they’re in, the lodging they stayed in, and the
meals they enjoyed all factor in. The ranking
