August-September 2014 | BusinessWorld | 119
emergencies or real estate transactions.
Meanwhile, the coil cleaning side is
typically fueled by businesses looking for
restoration of HVAC systems for energy-
saving purposes.
The residential side tends tomake up a large
majority of the overall business for a
franchise at the outset, Drudge said, though
the split narrows closer to 60/40 as the
operation matures and more robust
commercial water removal capabilities are
added. The ultimate objective, he said, is to
get things closer to a 50/50 ratio.
“It's hard to line up a direct head-to-head
competitor with us because the way we put
our offering together. It's a little bit unique.
Most companies don't have the offeringmix
that we have,” said Dudan, who cited the
national call center staffed by “high-end
college graduate-type people” as a vital
