126 | BusinessWorld | August-September 2014
andbrick-and-mortar outlets.
Franchises are provided by territory and
don't require a permanent location, somany
of the 115 licensees work in their areas via
fairs, festivals, special events or other
distribution-type activities – such as placing
freezers in other businesses where people
canpurchase products.
“We are in almost every state fair in the
country and more than 2,500 other fairs
and festivals throughout the year,”
Rothenstein said. “We've become such the
norm at malls and those sorts of events that
it's almost more noticeable when we're not
somewhere thanwhenwe are.”
Financial requirements for prospective
franchisees include a minimum net worth
of $250,000 and $80,000 in available liquid
