August-September 2014 | BusinessWorld | 125
Dippin' Dots – is available at retail settings
in all 50 U.S. states and in 10 other
countries, alongside distribution at fairs,
festivals, sports stadiums and nearly every
place inbetween.
“I don't thinkhe ever couldhave imagined it
was going to grow that big, but I think he
knew he had something special,” said
Rothenstein, who's now director of the
company 's burg eoning f ranchi s ing
operation. “I think he knew he had a really
good product. And he took the work ethic
from the farm, if you will, and he put it into
the business andhemanaged to grow it.”
Grow it to the point where the Guinness
people have come calling, in fact.
The company established an inaugural
world record when a team of five served
scoops of ice cream into 473 cups over a
three-minute stretch as part of the annual
July 4 festivities inNashville. And, earlier in
the day, servers visited an indoor barbecue
event for families at the Monroe Carell Jr.
Children's Hospital at Vanderbilt and
dished out more than 400 scoops to
patients.
“We don't make a big deal about a lot of the
charity work we've done, because it's more
about just doing the right thing ,”
Rothenstein said. “But it is part of our story
and it's very rewarding.”
The company as a whole has awarded 115
franchise licenses which now account for
130 open stores in one format or another,
including seasonal locations, mall kiosks
