120 | BusinessWorld | August-September 2014
differentiator. “That first customer contact
is something we do really well. And we have
the ability to acquire customers to the
brand because of that responsiveness and
immediate resolution.
“We're a very value driver organization. Our
guys are typically people that have a high
sociability.”
Financia l requirements include an
investment between $204,300 and
$218,300, a minimum net worth of
$200,000 and at least $75,000 in available
liquid cash. Veterans qualify for a $2,500
discount off the $45,000 franchise fee, and
renewable agreements run for 10 years with
a 10percent royalty fee.
The ideal candidate, Drudge said, is
“someone who can do the people piece of it
very well” while dealing with customers,
employees and prospective networking
contacts – home inspectors, real estate
agents, insurance agents, builders, etc. –
who ultimately can funnel work in their
direction. “It isn't hardcore selling,” he said,
“but it is relational and it is people
oriented.”
Certain areas of the country are more
amenable to certain AdvantaClean services
because of specific levels of rain, humidity
