114 | BusinessWorld | August-September 2014
experience its founding partners had gained
two years earlier in the aftermath of
HurricaneAndrew.
Over the subsequent two decades, it's
developed and launched a franchise model,
entered working arrangements with 100
franchisees operating 175 businesses and
transitioned into a leading provider of light
environmental services for residential,
commercial, institutional and govern-
mental properties.
And based on recognition gained along the
way –AdvantaCleanwas listed among both
Fr anch i s e Bus i ne s s Re v i ew ' s t op
opportunities and Entrepreneur magazine's
“Franchise 500” for 2014, andwas tabbed as
a top low-cost proposition by the Fox Small
Business Center in 2011 – people have
noticed.
“AdvantaClean helps franchisees get started
fast,” said Bill Bradley, owner of America's
Best Franchises LLC. “And their approach
to marketing puts them in a completely
different category from the typical cleaning
womanormaid service.”
The initial franchises were sell-offs of the
original roster of company-owned stories
between 2006 and 2008, before the first
start-up location opened in 2009. Franchise
No. 50 sold in 2011 and the network total
doubled to 100 just a year later, establishing
a growth rate CEO Jeff Dudan aims to
extend.
“We've consistently added around 20 or 25
franchisees and 40 or so territories a year,
and we certainly want to continue to
develop that. We've got plenty of room to
grow in the U.S. alone,” he said. “We're
s t a r t ing to t a l k s omewha t about
