FRANCHISEE
SATISFACTION
Before buying any franchise, it's important
to make sure franchisee satisfaction and
performance across the board is solid.
Undoubtedly, you will run into a few
unhappy franchisees in any franchise brand,
but broad satisfaction research, like the
independent reports provided by Franchise
Business Review, is that must-have, 3rd-
party validation required before moving
forward with a franchise opportunity.
When talking to any franchise company, ask
to see their satisfaction report.
The 100 companies listed at the front of
this report excel in franchisee satisfaction
based on recent surveys. In general, the
average franchisee satisfaction score for all
low-cost franchise companies is three
percentage points higher than for brands
costingmore than$100,000, and franchisee
satisfaction within our 100 top low-cost
franchises is evenhigher.
Low-cost franchise owners rate their
franchise companies higher in every
August-September 2014 | BusinessWorld | 109
