materials operators need to handle tasks
like invoicing, scheduling, marketing, and
customer service.
Another huge advantage to franchising is
the franchisee community. In franchise
businesses with a strong and active
franchisee community, franchise owners
reap the benefits of learning from each
other'smistakes and successes.
Because low-cost franchise opportunities
have so many positives, the sector attracts a
lot of different franchise companies. This
canbe a con for franchisees.
“For businesses that have a lower barrier of
entry, it doesn't take long for local
competitors to crop up,” said WIN's
Wadlington.
“A low-cost franchise may not have as much
brand recognition in the community
because often times, they are not storefront
locations,” added CruiseOne's Fiorino.
August-September 2014 | BusinessWorld | 105
