March 2013
| Business World Magazine | 163
Proud Partner of Schuler Shoes
commitment to provide unparalleled cus-
tomer service.
ONE SIZE DOES
NOT FIT ALL
To appeal to all generations, gender and
general sense of style of a diverse customer
base, Schuler says it is essential to maintain
a diverse line of product offerings. This re-
quires a finely honed sense of discernment
and acute awareness of market trends. Of
course, one also has to exercise caution and
not invest too greatly in new products lines
too quickly. Schuler says he learned a valu-
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