Page 171 - BWM March 2013

March 2013 | Business World Magazine | 171
The Aluminum Association, based in
Arlington, VA., represents U.S. and
foreign-based primary producers of
aluminum, aluminum recyclers and produc-
ers of semi-fabricated products, as well as in-
dustry suppliers. Aluminum is one of the few
products and industries left in America that
impacts every community in the country – ei-
ther through physical plants and facilities, re-
cycling and heavy industry, or by consumption
of consumer goods.
The Association was created in 1933 by
the United States Congress. It became inde-
pendent of the congressional mandate in 1935.
The Association became more prominent dur-
ing the Second World War, as aluminum was
an important part of the war effort.
“The Aluminum Association has since
continued to serve the members of the North
American aluminum industry,” says President
Heidi Brock.
Brock joined the association in October
2011. She came aboard because aluminum has
a significant sustainability message and story,
and she wanted to help tell it. “I really liked
the people in the industry, I liked the products
they produce, but what I really got excited
about was the opportunity to help convey the