Page 166 - BWM March 2013

166 | Business World Magazine | March 2013
ent people, and that’s the trouble with lots
of business, some only look at bottom line
when purchasing inventory, and only buys
what sells the most. We want to have some-
thing to fit every customer. New Balance has
commitment to sizes, widths and shoes that
properly fit, and that fits our DNA,” says
Schuler.
SOLES FOR SOULS
For all the shoes sold by Schuler Shoes, the
company has equally engaged in efforts to
help those who cannot afford to purchase
footwear. Through a program called Soles
for Souls, Schuler helps organize collection
and donation of shoes which are distributed
among homeless people within its commu-
nities and other places that have such need.
Schuler says Minneapolis can get cold in
winter and it is almost unbearable to think
of anyone trying to suffer through it without
footwear. The business has also partnered in
another project that provides free socks for
the sockless, something else that’s appreci-
ated when it turns cold.
The Sole Project is another initiative that