Page 161 - BWM March 2013

March 2013 | Business World Magazine | 161
py, the staff objective is to do what is needed
to make him happy.
To ensure customer service, it also means
staff has to be appropriately trained to fully
understand the nuances and properties of
various styles and brands, and effectively en-
gaging with a customer in order to appropri-
ately counsel them in the weighing of choic-
es. Many stores today leave customers alone
to their own decision making processes. At
Schuler’s they adhere to the practice of mea-
suring feet and learning how the custom-
er plans to use the shoes being purchased.
“We sell quality shoes, but if any shoe isn’t