Page 155 - BWM March 2013

March 2013 | Business World Magazine | 155
In the realm of fashion apparel, nothing seems to foster more adulation than footwear. Merely con-
sider the stories, songs, and slogans all sensationalizing our sensitivity to shoes. Were it not for shoes,
Cinderella could not have claimed her prince nor Dorothy found her way home from Oz. From Elvis’
non-stepped-upon blue-suede and Nancy Sinatra’s walkin boots to Run DMC’s Adidas and Nelly’s Air
Force Ones, it doesn’t take Imelda Marcos to know some are fixated on footwear. One manufacturer’s
slogan has even become a household phrase - Just Do It! Yet, to do well in the selling of shoes one
would do well to learn from a family who has been in the business for more than a century. In fact,
Minnesota’s Schuler Shoes offers insight beneficial to all in business.