Page 159 - BWM March 2013
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March 2013
| Business World Magazine | 159
expansive locations throughout the Twin
Cities and St. Cloud, and another four loca-
tions that specifically feature the New Bal-
ance brand. Some styles have come and gone
in the fickle nature of market demand, just as
some businesses have opened and closed in
the evolution of economic eras, but Schuler
Shoes has weathered all seasons of change
and persevered as a conduit of both commu-
nity and family pride under the leadership of
the Schuler family. Staffing expanded when
Vincent took on his niece Marie and his
nephews Otto and Emmet (second genera-
tion), back in the 1920's. Emmet's son, John
Schuler purchased and became owner and
president in the 1970's, and today represents
the third generation of family ownership.
STEP-UP TO SERVICE
In accounting of the store’s legacy as well as
current operational practices, John Schuler
offers pearls of wisdom that are wise coun-
sel in any professional career. He begins by
crediting much of his company’s success to
its commitment to customer service. “Cus-
tomer service has always been at the top of
the list, and that doesn’t only mean how we
treat our customers, but also how we inter-
Schuler Family
Photo Credit-McDonald’s Studios
