Page 167 - BWM March 2013

March 2013 | Business World Magazine | 167
is actually led by Schuler Shoes. Through the
Sole Project, Schuler has galvanized support
for a range of community charities dedicated
to providing care for people in need. Schuler
says the project not only helps provide com-
fort to feet, but encouragement to souls.
The vision behind Sole Project is to ensure
the basic needs of people are met. Accord-
ingly, “When you meet basic needs, you lay
the foundation for a stronger community.
Unmet basic needs put our community at
risk. Hungry children are more likely to miss
school, affecting their academic progress.
Lack of affordable housing forces people to
live farther from their jobs; undermining
their stability. The Sole Project seeks to build
strong partnerships and lasting value in our
communities by supporting humanitar-
ian organizations that provide food/nutri-
tion, clothing, shoes, socks, shelter, primary
health care needs, basic education, drinking
water and sanitation to those in need.”
In this capacity, Schuler Shoes has con-
stantly demonstrated that in tending to busi-
ness and customer demands, one can also
responsibly tend to the needs of the com-