Page 172 - BWM March 2013

172 | Business World Magazine | March 2013
great sustainability message on behalf of the
industry,” she says.
STRENGTH THROUGH
UNITY
The Aluminum Association represents hun-
dreds of member companies nationally and
globally, and their services can be divided
into three distinct areas – member advoca-
cy, media, government and public advocacy,
and access to databases for North American
aluminum statistical information. “By serv-
ing in that way, we provide information for
our members that helps enhance their busi-
ness operations,” Brock explains.
Brock says their advocacy role gives the
Association an opportunity to represent the
broad industry and answer the question of:
“why aluminum?” They work to promote
aluminum worldwide as the most sustain-
able and recyclable automotive, packaging
and construction material in today’s market.
Vice-President of Communications Ste-
phen Gardiner says the Aluminum Associa-
tion provides the industry a lot of strength in
their outreach and advocacy, allowing mem-
bers to do “positive things.”
“Our strength is through unity on a
number of issues,” he explains. “We really see
ourselves as a very effective and important
advocate of the industry.”
The Aluminum Association works hard