June 2013
| Business World Magazine | 83
Brian Tracy (a bestselling author and lecturer on success)
once said, “Your Company’s most valuable asset is how it is
known to its customers.” In Western Oklahoma, where one en-
terprise operates 24/7, the staff is not only known as friends
and neighbors, but as lifesavers too.”
In Elk City, Oklahoma, in the way-back-when of 1965, something of a com-
munity concern arose when the directors of a local funeral home resolved to
cease their providing of emergent care despite fulfilling the service for years.
A local resident named Lloyd “Buddy” Sinor stepped-up, equipped with a do-
nated Hurst Cadillac and a lot of determination. He proceeded to accommo-
date these crucial transport services, which were basically load-and-go with
little in the way of care administered on scene, but his efforts would slowly
evolve. Over the decade that followed, he invested in additional material re-
sources, training and staffing, but by the time his son, Tim Sinor, took over
the operation, the move to modernization was so comprehensive as to forever
transform the company. Tim Sinor developed a business model similar to the
manner deployed by other start-ups in emergencymedical services and formed
