74 | Business World Magazine |
June 2013
modate wheelchairs and began providing the
service himself. He became so busy providing
basic transportation services that soon, the
one van wasn’t enough. He purchased more
wheels, hired additional drivers, and his fleet
had grown to five vehicles when someone
approached him about starting an ambu-
lance service. For Ferrell, those operations
initially seemed too intensive, but he began
researching the requirements and obtained
guidance from professionals working in the
field. When he achieved a level of confidence
that he could operate in such a way to fulfill
customer expectations as well as his satisfy
his own service standards, he went out and
purchased two ambulances. In 1997, Trans-
Care began providing transport that offered
basic life support services. At the time, Fer-
rell competed with a national company who
had prompted some measure of local discord
