June 2013
| Business World Magazine | 89
Red says Sinor’s service extends to commu-
nities of Clinton, Hobart, Sayre, Thomas
and Weatherford, as well as the rural areas
betwixt and between these points, which
all epitomize small town, America. Yet,
even though it may serve small communi-
ties, Sinor EMS has implemented the train-
ing, the resources and technology enabling
it to function as effectively as any modern
operation in a major city. They have a tar-
geted five minute response time from the
moment a call comes. Sinor’s Clinton facil-
ity recently secured distinction for having
the lowest response time per volume in state
of Oklahoma. On the administrative side of
the business, Sinor has deployed technology
to not only speed-up the required regulatory
reporting, but the accuracy of data collect-
ed and disseminated between those in the
field and in the office. The technology has
prompted a new era of efficiency within the
organization, saving time and money on re-
cording and archiving reports as required by
authorities. Such reporting formerly equated
to a significant operational cost. “We’re re-
quired to keep medical records for up to ten
years, and when you’re making more than
14,000 runs annually, that’s a lot of paper
work.” Sinor has totally digitized the process
through Red’s implementation of technol-
ogy tools. Funding is a huge concern among
EMS operators, and in Oklahoma, more
than 60 services providers have suspended
operations due to lack of funding. At Sinor,
every aspect of operations has been analyzed
for improved efficiency, whether that relates
to the fuel consumed when a vehicle is idling
and not engaged in service, to the ways data
