310 | Business World Magazine |
February 2013
THE REIGNING KI
The auto industry executive who drove General Motors to become the world’s largest cor-
poration, Alfred P. Sloan, once said there simply “has to be” a particular type of person
-- one who is so possessing of courage and ambition as necessary “to overcome the ob-
stacles that always develop when one tries to do something worthwhile, especially when
it is new and different.” He qualified such people by a single word: Pioneer. Hawaii is a
long drive from the Motor City, but it is home to a married couple whose courage, ambi-
tion and utter commitment to do something worthwhile was so new and so different two
decades ago, that they are recognized today as pioneers of an industry that continues to
face obstacles that would otherwise threaten its expansion and commercial acceptance.
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