Page 316 - BWA FEB 2013

316 | Business World Magazine | February 2013
innovations, and shared some of its intel-
ligence with other companies, which has
not only contributed to the improvement of
their own products, but the overall better-
ment of the industry.
INDUSTRY ADVOCACY
To better overcome misperceptions and mis-
information, the Kings have also engaged in
the creation of coalitions whose mission is to
provide the facts about biodiesel. Organiza-
tions have been created in Texas as well as the
Pacific Northwest, but the largest and most
authoritative industry sustainability support
institution is an organization known as the
Sustainable Biodiesel Alliance (SBA). The
SBAhas not only provided a voice for all who
work towards sustainability in this industry,
but is the repository for researched data and
best-practices models. The SBA is currently
helping to create a certification system that
Kelly says “is designed to provide a greater
degree of assurance as to the quality, sourc-
ing and sustainability of U.S.-produced bio-
diesel.” She acknowledges that some in the
industry had taken advantage of loopholes
in government incentives. In other cases, the
desire to develop biofuel feedstock in fertile
foreign lands has led to deforestation, which
further cast a negative spotlight on these ma-
Plant Operators working at the Big Island Biodiesel Plant.