Page 91 - BWM Dec 2012

December 2012 | Business World Magazine | 91
though Danny concedes she may not have
realized they were actually preparing the
product in their mother’s kitchen. The
brothers had yet to learn about bar codes for
purchasing protocol or potential issues with
certain FDA regulations. Danny says there
was a certain “juvenility” in their approach.
Nonetheless, the lotion turned out to be a
hit with spa clients. Within three months,
Nardo’s Natural became the spa’s top-selling
line of skin care merchandise. Yet, the day
came when their mother wanted her kitchen
back. A phone call from the spa prompted
even more considerations. Estheticians were
inquiring what the protocols were for using
the skin cream for facials.
They decided to regroup and carefully
plan their next steps, spending most of 2010
doing a comprehensive study of the industry,
regulations and how best to expand with an
organic line of skin care regimen. They main-
tained the original focus by only creating
material free of toxins and derived from es-
sential oils or botanical extracts proven phys-