Page 92 - BWM Dec 2012

92 | Business World Magazine | December 2012
iologically beneficial. Danny says that values
instilled by their mother (a nurse) and their
father (a policeman) drove them to create a
line that is not only healthy, but also afford-
able to all despite its “boutique” status.
The brothers went on to earn the big-
gest boost any business can want by win-
ning the chance to pitch their business plan
to potential investors on ABC’s nationally
televised reality show “Shark Tank.” Entre-
preneur extraordinaire and program panelist
Barbara Corcoran went on to partner with
Nardo’s Natural, and from that spark of suc-
cess business has continued to boom.
Due to the organic materials with
which they work, Nardo’s Natural is not
something you’ll find among the aisles of big
box retail outlets. Their lotions and creams
have a short shelf life (18 months) and Dan-
ny says the business doesn’t have the kind of
advertising budget to compete against the
millions annually spent by companies like
Revlon and L'Oréal. Nardo’s Natural cannot
be mass produced in the hundreds of gallons