Page 89 - BWM Dec 2012

December 2012 | Business World Magazine | 89
that the very coconut oil they were using to
cook with, could perhaps suffice as a lotion.
Of course, people are cuckoo for co-
conut at the moment due to its bacteria-de-
stroying, immune-boosting health benefits,
but such science wasn’t so widely reported
a few years ago. Ahead of the curve, and
equipped with plenty pots, pans and kitchen
space, the Brothers Mastronardo concocted
their first batch of coconut-infused skin lo-
tion. They generously shared it with their
friends and family who all seemed to like it.
These activities still remained some-
thing of a side hobby as the brothers went
on to pursue jobs and college studies. Danny
majored in marketing at the University of
Tampa, while Kyle studied sales and KJ ma-
jored in business management and account-