BWM May 2015 - page 82

Business World |
May 2015
82
diet, and he believes that expertise will pay
off on the global stage.
“We’ve been at it for a long time and we
think we know more about it than anybody
else in America does,” he says. “We’ve always
asked ourselves the question, ‘How do we
best deliver fresh, delicious whole grains into
people diets?’ And we’ve always kept looking
for a better answer.”
“We’ve been designing flour mills and grain
mills since 1990.The innovation and tech-
nology we’ve been able to unlock is amazing.
Our new NutriMill Harvest has strong ap-
peal to a mass market. Additionally, we will
launch the new NutriMill Plus during Q4. It
has seven independent patents on it, includ-
ing an improved filtration system for cleaner
milling, and airflow and sound dampening
technology that makes them quieter than
vacuum cleaners or dishwashers. Our Grain
Mills are easy to use and beautiful to look
at, and can be operated from the comfort of
people’s own kitchens.”
“We lead the way in all that,” he adds. “No
one makes a quieter grain mill, no one makes
a sleeker grain mill, and no one makes a grain
mill that operates more efficiently . It’s our
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