Business World |
May 2015
76
the way it raises the bar in appliance perfor-
mance, efficiency, and integrated design.
When L’Chef secured the North Ameri-
can distribution rights for that line, it was
known by its original name, Kitchen Spe-
cialties. Later, they evolved into a company
called Kitchen Resource. In 2012, they re-
organized once again and adopted the name
L’Chef as their permanent corporate brand
identity.
“In 1990, we started off with a real grassroots
movement,” recalls Leavitt. “We had an ex-
clusive agreement on a very durable and re-
liable product – that far outperformed the
competition– but we didn’t have a lot of
marketing punch or a lot of dollars behind
us. We were just a small group of passionate
people trying to make inroads against the big
players.”
For roughly the first decade of their history,
L’Chef moved most of their BOSCH prod-
ucts with a home demonstration model.
“The primary way you could get your hands
on a BOSCH mixer was by going to some-
one’s home watching a demonstration, and
listening to their sales pitch,” Leavitt ex-
plains. “Sales started becoming so strong in
those areas that people found they could
