May 2015
| Business World
77
make a good living opening up a retail store
and making BOSCH mixers their anchor
product. Many stores even began being
designated as BOSCH Kitchen Centers,
and they continued the tradition of being
places where theconsumer could participate
in classes and demonstrations. It was a real
hands-on approach for the customer.”
So for decade number two, L’Chef focused
on their retail effort, where their sales took
another leap of growth. During that decade,
every year showed double digit percentage-
positive growth. Later, with the advent and
popularity of the Internet, the company es-
tablished partnerships with Internet sellers,
