Business World |
May 2015
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and started moving units online. By 2012,
the company had grown so large and success-
ful they felt like they had a tiger by the tail.
In order to tame that figurative tiger, the
company decided to restructure and bring
on new capital investors – as well as change
their name – before confidently bringing
their BOSCH product into big box stores
such as Costco and Bed Bath & Beyond.
Their sales have continued to climb steadily
in the years since.
“And we’re still as passionate about the ma-
chines as we ever have been,” Leavitt says.
“The average life expectancy of a BOSCH
Universal Mixer is over 25 years, it has more
than double the warranty of other mixers,
and it handles so much more quantity – it’s
a workhorse.”
OUTPERFORM, OUTLAST,
OUT-SERVE
The BOSCH Universal Mixer and the
BOSCH Compact Mixer have always been
L’Chef ’s main products, but as the compa-
ny has grown, they have also recognized the
potential for complementary products. The
small retail outlets and the people demon-
strating at home couldn’t just have one prod-
uct on their shelf – they needed a variety.
