February 2015
| Business World
93
“With the Island being so small, it’s very con-
venient that the companies we work with for
supplies or furnishings we can order things
online and it’s delivered that same day or
the next morning, so that’s very convenient
for us,” said Harney-Zuill. “At the end of the
year we’ll have an employee Christmas func-
tion and we’ll exchange a weekend stay or a
one-night stay and they’ll provide us with
gifts for our staff, so it’s reciprocal, it’s a good
relationship.”
From a marketing perspective, the Royal
Palms focus on their reputation for guest sat-
isfaction. Combining traditional methods
like word of mouth with social media has
helped expand their brand identity.
“When I speak to our leisure guests, asking
them how did they hear about us, it’s from
browsing the Internet and going on TripAd-
visor, so that’s powerful for us,” said Harney-
Zuill. “We send out newsletters and we en-
courage people to join our mailing list on our
website. We’re on Facebook, and we’ve just
updated our web-
site. Our focus is
on the service that
we provide and
that they’ll want
to come back and
tell everybody.”
Staying true to
their commitment
to guest service
and offering that
unique boutique
experience, the fu-
ture of the Royal Palms is vibrant.
“What’s important for us is the appreciation
for our guests and the appreciation for our
staff - they’re the key - that’s what helps make
us who we are. Without them, we couldn’t
do what we do,” said Harney-Zuill.
