Business World |
November 2014
152
8 | Charles Construction
“The more awards you have in your stable,
the more highly you’re thought of and rec-
ognized.”
Moving forward, Charles Construc-
tion Services aims to continue to build the
high quality projects that will help solidify
their reputation in the industry. A downturn
in the economy in recent years has provided
a challenge in that arena, however. To com-
bat that downturn, the company has worked
hard to keep their brand relevant and vital.
Last spring, they began specifically
working on improving their brand recogni-
tion – a critical component to their business
model, especially now, Hartzell says. “I’ve
worked hard on it this summer in our home-
town and now I’m looking to get our brand
out there.”
Finding new and repeat work is an
important reason why they offer as many
construction services as they do. Charles
Construction Services wants to be as much
as they can for their clients. “We really and
try and be their main contacts for any ser-
vice and construction work they may have,”
Hartzell says. The company’s new service,
Continuous Care, is a post-project service
they offer as a means to continue helping
the client once a project is completed. Once
they are hired, the company aims to make ev-
ery client a part of the Charles Construction
Services family, Hartzell says.
