November 2014
| Business World
155
mendous aesthetic appeal within their given
specifications,” he says.
A key factor behind the success of the firm
is its unique design philosophy says Datta.
After speaking with their clients and un-
derstanding their requirements, the team
develops concept options and review it in a
distinct manner that not only looks at the
programs parameters and aesthetics but all
aspects of the project development which
they call a ‘distilled process’, he says.
Once this is done, the team comes up with
a final answer for the client which looks in
to the conceptual design based on the con-
text of the project, and through a process of
elimination, the client is presented with the
final solution. This method claims Datta, is
the main benchmark of the firm’s design suc-
