60 | BusinessWorld | August-September 2014
not flying and so you save a bundle thatway.
BUSINESS WORLD:
We've talked about
this a little, but some ways that you engage
your membership – you mentioned a
couple of events each year, the industry
standard show. What other ways have you
found that have been effective in trying to
engage themembership?
BROOM:
The show in Louisville – we do
that every year and like I said, virtually all of
our members come to that and buy exhibit
show space. So we have a bunch of dealers
come. Attendance to that before the
recession was probably 13,000-14,000, and
like I said, the industry is smaller with
consolidation and stuff, so we're down to
about 8,000-8,500, but we're expecting to
see that slowly start to edge back up as the
industry starts to do better. As for other
ways, we have a series of meetings, we have
an annual meeting every year, and that one
moves around.
BUSINESS WORLD:
Let's say we have
this conversation again in 2019, what
changes between now and then are you
expecting – are you expecting at least some
incremental growth in the industry? Are
you expecting production numbers to go
way up? What do you think will occur
betweennowand then?
BROOM:
My guess is that growth will
continue. It's hard to project that far,
because you never know what's going to
happen in the economy. Our expectation,
though, is that we will continue to grow as
long it remains relatively status quo on the
economic front . Number one, the
demographics are in the favor of RVs.We've
got a lot of young families, parents in their
30s with kids, buying RVs. And then we also
