| BusinessWorld | 55
August-September 2014
do for them. And, running from what I do,
the public relations side, we have a
marketing program through Go RV-ing –
it's sort of an industry-wide thing that's very
effective aswell.
We have a government affairs operation
that does lobbying, that's very important
and is valued highly by our members. We
put on a couple of shows every year. Our
industry show every year in Louisville is an
important one for members to get business
done, to meet dealers, to show off their
products. We have a standards program,
where essentially RVIA, working with the
members, sets safety standards for how RVs
should be built, and the members agree to
followthat.
RVIA sends out inspectors into the plants
to make sure they're being built to that
standard, and again, that's something that's
valued. We have a training program that
we're getting going for workers, technicians
and repair guys. We do a lot, and we always
are trying to do it extremely well. I think
each of the major components or activities
that we do are valued. We also collect
statistics from the industr y about
production levels, how many units of each
kind andwe have a consultant who basically
creates forecasts. We can estimate how
many RVs are going to get shipped. We can
do seasonal adjustments, so members can
knowhow to dial in their production, to try
and predict what the market and demand is
going to be. So, all of that is pretty valued by
ourmembers.
BUSINESSWORLD:
You have a lot going
on then, it's not just a one-trickoperation.
BROOM:
We represent 98-99 percent of
RV production in North America and so,
we kind of need to offer everything, because
we're the main association for them. We're
the guys.
BUSINESS WORLD:
Obv i ous l y,
everyone in industries like yours took a
pretty bad hit four, five, six years ago – do
you feel like it's bottomed out? That you're
backon yourway towhere youwere?
