| BusinessWorld | 57
August-September 2014
youhave?
BROOM:
That's certainly part of it. We
had a lot of indicators during the downturn
that people were interested in buying RVs,
but just weren't buying them. As I said, we
have the Go RV-ing ad campaign. We went
from $16 million in ad buying down to
about $3.5 to 4 million, and so, that's a
pretty steep drop. But our traffic on the Go
RV-ing website only dropped 10 or 15
percent– it wasn't a precipitous drop.
People were still out there searching, people
were still looking and during the downturn
in 2009 and the show season of 2010, which
is really the first third of each year, we had
RV shows all over the country that were
seeing record attendance. People were still
coming out, they were still looking at RVs
and researching them, they just weren't
buying themasmuch.
That was because of a couple of things
including the low consumer confidence –
people nervous about their economic
futures, which made sense at the time, and
then the availability of credit. There were
customers who came into dealerships,
wanted to buy RVs and weren't able to,
because they couldn't get a loan. Part of that
