56 | BusinessWorld | August-September 2014
BROOM:
We are back at pre-recession
levels. Just to give you a little history, in
2007, we shipped about 350,000 units,
roughly. Then, in 2008, shipments were
down 33 percent from there, which was a
steep drop. Then, 2009 was down another
30 percent from that. So, we went from
roughly 350,000 units to 165,000 in 2009.
Since then, we've been coming back, and
last year we went over 300,000 units for the
first time – ended up around 320,000
roughly. This year we're going to ship
350,000 again, so right back at that 2007
level, and next year we're predicting around
360,000.
BUSINESS WORLD:
What do you think
has led to that? Do you think there's been a
lot of pent-up demand that people wanted
tomake these purchases, but just didn't have
the cash put together? Why do you think
you've been able to pull back as quickly as
