250 | Business World Magazine |
October 2013
as easily stem from the company’s unique
approach to service and adherence to
methodologies that are as convenient and
cost effective as they are environmentally
prudent. On the service side of the equa-
tion, for all of its growth and market reach,
Kenwood functions as a relatively small,
family enterprise. Accountability, trust
and respect-for-all are values that have
been well honed within staff. And while
Underwood is a chemist and craftsman,
he is also a father who takes great pride
in working with his son and step-son who
both fulfill important duties at the compa-
ny. As a family business, greater emphasis
is placed in the quality of long time rela-
tionships as opposed to quantities in cus-
tomer interactions. “With some corporate
cultures, the customers are treated more
like numbers as opposed to people. Every
one of our clients knows who we are, and
we know who they are too. We value and
appreciate their business, as well as their
needs, the way only a small business can,
