Page 52 - BWM March 2013

52 | Business World Magazine | March 2013
formed Masterpiece to achieve his vision of
becoming Canada’s leading developer and
operator of seniors’ retirement residences.
To do this, Masterpiece is committed to set
a new standard of excellence for retirement
living. “We take pride in offering quality of
operation and service, in a day and age where
most operators are cutting back services and
increasing rates,” Garforth-Bles says. “We
derive all of our service values from the name
Masterpiece. We’re very proud of the name.”
In fact, Garforth-Bless and his staff are
not only proud of their name, but proud of
what it has come to represent, and so much
so, they’re determined to see that nothing
undermines the integrity or quality unique-
ly affiliated with their brand. In redefining
standards of care and service associated with
his properties, Garforth-Bles has ultimately
helped redefine Canada’s legal interpreta-
tion of intellectual property. Several years
ago, an Ottawa home-builder started using