Page 53 - Jan 2013

January 2013 | Business World Magazine | 53
the residential lighting industry’s leaders. It
is here they annually award winning lighting
fixtures through a program called Lighting
for Tomorrow. “We award them for energy
efficiency, as well as appearance and rep-
resenting the best of technology,” he says.
“That conference also gives us a chance to get
together and hear some really good speakers
talk about what market conditions are and
hear about new technology.”
MOBILIZE INDUSTRY
MOMENTUM
Going forward, The American Lighting As-
sociation has a short-term plan in place –
Action Agenda – to chart a path for them
and their members in 2013. The agenda is
designed to provide the association with
actionable, measurable steps to mobilize in-
dustry momentum.
Some of their goals include a continued
effort in promoting the importance of light-
ing to consumers, fighting for members’
interests on federal, state and provincial
levels, driving consumers to local lighting
showrooms, providing unmatched network-
ing and volunteering opportunities to ALA
members, education through relevant light-
ing training and boosting association mem-
bership to gain a greater voice in the market-
place, among others.
“Taking these actions will enable the
ALA to build co-operation among the mem-
bership and move the industry forward. To-
gether, we will create momentum that is tru-
ly game-changing,” McGowan says. o