Page 47 - Jan 2013

January 2013 | Business World Magazine | 47
The American Lighting Association (ALA)
is a trade association that represents the resi-
dential lighting industry, their members and
customers, and works diligently to protect
and advance the industry while promoting
the sale and proper application of quality
lighting products. It represents 1,500 lead-
ing lighting manufacturers, retailers, man-
ufacturers’ representatives and designers
across North America.
Director of Engineering and Technology
Terry K. McGowan joined the association in
2001. He has more than 50 years of industry
experience, and came onboard shortly after
retiring from GE Lighting in Cleveland. He
also runs his own lighting company, Lighting
Ideas, Inc. “I went to one of their markets
in Dallas and found out this is a surprising
group,” he recalls. “It contains the manufac-
turers, the designers, the reps, as well as the
lighting showrooms that have a very tight re-
lationship with the residential lighting con-
sumer.”
ALA IS THE AUTHORITY
The association's objectives deal with three
main areas — public affairs, education and
organization affairs — and are updated by