Page 49 - Jan 2013

January 2013 | Business World Magazine | 49
agencies, environmental groups and stan-
dard and code organizations that influence
how lighting products are designed, manu-
factured and sold by its members. The asso-
ciation supports energy-efficiency standards
for lighting products, including light bulbs
and ceiling fans.
The ALA works closely with governmen-
tal organizations such as National Electrical
Manufacturers Association, U.S. Depart-
ment of Energy, U.S. Environmental Pro-
tection Agency, ENERGY STAR, National
Kitchen and Bath Association and the Il-
luminating Engineering Society of North
America, among many others.
“There are a few others who are also wor-
ried about these technical issues, but resi-
dential lighting has turned in the past few
years from a non-technical industry to one
that is fast becoming very technical,” Mc-
Gowan says, who is a lifelong member of the
Illuminating Engineering Society of North
America.
They also monitor the actions of legisla-
tive and regulatory bodies, and represent the
industry’s interests in negotiations to deal
with ever-increasing legislation, McGowan
says. “That’s one of the veins of our existence
– how do we keep track of that, how do we
minimize the cost burden, how do we edu-
cate our members, many of whom are not
technical, and how to educate our members
Terry K. McGowan