December 2012
| Business World Magazine | 25
helping them to launch their new store.
Support and training doesn’t stop
once the store opens. There are additional
training opportunities, including support
for new product launches and education on
new products and ingredients. “Our goal is
to coach our franchisees on a consistent ba-
sis, so that they can maximize their return on
investment,” Green says.
LOOKING TO THE FUTURE
GNC’s store base currently includes more
than 930 franchises across the U.S. The com-
pany’s franchise segment is growing rapidly,