Page 16 - BWM Dec 2012

16 | Business World Magazine | December 2012
GNC franchisees and employees are dedi-
cated to creating a positive shopping experi-
ence, assisting their customers in finding the
right products to help them meet their goals
and maximize their results. “When someone
comes in looking for a diet product, for ex-
ample, we don’t just offer them a weight loss
product. We ask them about their lifestyle
and their goals to help them build a program
specific to their needs,” Green says.
In addition to product assortment,
the GNC store experience includes access to
knowledgeable, trained associates, with 1/3
of shelf space dedicated to education and
product information for customers, as well
as targeted and effective promotions and in-
store programs that drive add-on sales.