December 2012
| Business World Magazine | 13
in
terested in sports nutri-
tion products, to increase
energy, endurance, strength
and speed of recovery from
workouts.
INDUSTRY LEADER
Today, GNC’s U.S. store base is more than
12 times larger than that of its nearest spe-
cialty retailer competitor, making it the larg-
est specialty retailer of health and wellness
products in the world. The proof of GNC’s
success can easily be seen in its financial re-
sults. For the third quarter of 2012, the most
recent reported, retail segment revenue grew
15.5%. Franchise segment revenue for the
same period grew 19.7%. In fact, third quar-
ter 2012 brought the company its 29th con-
secutive quarter of same store sales growth.
What sets GNC apart is more than
just its longevity, number of stores or even
superior financial results – it’s the power of
a strong brand, notes Darryl Green, Senior
Vice President of International and Domes-
tic Franchising. “GNC has a brand recogni-
tion rate of more than 80 percent, which is
exceptional,” he says. “That’s right up there
Singapore Store
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