22 | Business World Magazine |
December 2012
Strong product development and brand-
ing go hand in hand. In sports nutrition, as
in other product popular categories like Vi-
tapaks and Diet, proprietary flagship brands
support the development of a wide range of
sub-brands that build and sustain GNC’s
category growth. In sports nutrition, for ex-
ample, the strength of the Pro Performance
brand has driven GNC’s share of the fitness/
sports category to over 25%.
FRANCHISING’S ROLE
What draws perspective franchisees to
GNC is not only its strong brand, but also a